Product Design
Make complex things feel simple.
I shape SaaS products and digital experiences around user needs and business objectives, from early structure to polished, testable interfaces.
From problem framing to validated experience
Freddy García — Product Designer & Visual Designer. I start with the problem, then design products, websites and stores that ship and stay easy to run.
Designing digital products with clarity and intent.
Selected work, from problem to launch.
Digital products and experiences designed to solve real problems, bring clarity to complexity and stay easy to run after launch.
- Dynasty Luxury A premium digital experience for a luxury car rental brand. Product Design, UX/UI E-commerce
- Filmax An international sales catalogue that feels like cinema, for distributors and festivals. Product Design, UX/UI B2B
- Luanra Times An online watch store for Venezuela, designed and built to earn trust and convert. UX/UI, Front-end E-commerce
Strategy through execution.
I design and build websites, e-commerce and digital products around real business goals — from UX and visual direction to implementation, audits and ongoing optimization.
Art Direction & Campaigns
Make every detail count.
I art-direct campaigns and design the pieces that carry them: key visuals, ads, social content and motion, all on one consistent visual line.
From campaign idea to every format
Websites & E-commerce
Built around your business.
I design and develop websites and online stores that connect brand, usability and conversion. Existing sites can be audited and improved to uncover friction and prioritize what to change next.
From audit and strategy to build and optimization
Clarity over complexity. Purpose over decoration.
Each project is different, but the goal stays the same: ask the right questions, connect business goals with user needs, and make deliberate decisions at every step.
- 1
Understand
Explore the problem, the context and the people behind it.
- 2
Define
Set priorities and establish a clear strategic and creative direction.
- 3
Design
Translate the direction into thoughtful visual systems and intuitive experiences.
- 4
Refine & deliver
Polish the details, validate decisions and bring the final experience to life.
I’m a multidisciplinary designer turning complex problems into clear, purposeful digital experiences.
My approach combines strategy, visual design and thoughtful execution. I prototype with product logic in mind, so development runs smoother — and an eye for detail sharpened in QA means nothing is left to chance.
30+ design projects completed, 5+ years of experience and a 96% client satisfaction rate — across Figma, WordPress, Shopify, Webflow, Framer and Adobe Creative Suite.
Good work speaks for itself.
A few words from the clients and teammates I’ve worked with.
Translated from Spanish, except Dylan Nieto’s, written in English.
Clear scope. Fair price.
Fixed prices for the projects I do most, so you know what you get before we start. Every package adapts to your scope.
- Scope and price agreed upfront
- 2 rounds of revisions
- Source files and handoff
- A personal reply within 24 h
Prices in USD, all built on one rate of $25/h. 50% to start, 50% on delivery. The same packages and rate are available on Upwork.
Need a different scope? Get a proposal in 48 hLet’s make something purposeful.
Tell me about your project — goals, timeline, what isn’t working yet — and I’ll get back to you personally to talk through scope and next steps.
- +58 424 767 5213